I have asked this question to many people may times ”what does Search engine optimization mean”? The answer differs every time.
The different answers range from “a way to get the search engines to rank your site”. To some special software the makes the search engines place your site at ” Number 1″ for what ever term or terms you choose” I have heard it all. Well most of it anyway.
I am going to make this statement.
SEO or Search Engine Optimization starts with the URL. Then coding your site to be computer language friendly having relevant content related to the title, body and footer plus meta keywords and description correct with latent semantic wording. Then having all image files with the correct tags related to the picture content you could say your site is SEO friendly. To verify your sites code is ready for the SEO search engines check the URL by following this link. http://validator.w3.org/ Be sure to check your hosting path to.
In a nut shell you could say the above statement is a total SEO definition.
When you hear someone say you have to use your keyword term at 3% to 5% or greater word density count “do not believe that to be the absolute truth”.
One of my sites has 10 pictures on the main page. The keyword is used 2 times and the page ranks on page 1 of Google for a single five letter word with “About 5,270,000 results (0.20 seconds)” ( results from Google search on 11-22-10) I am on page #1.
One other fact, the main page has a total of 30 words total on it.
The bottom line is the main page is meta keyword content correct for search engine optimization robot indexing.
If you want to beat the SEO gurus then you need to think like computer programmers doing searches. I always tell my inner circle friends I think like a computer in order to make the computer give me the desired results I want to achieve.
Be the PC and the SEO will happen because of keystrokes not luck.